Product Manager - ADvantage Portfolio

TVSquared, the gold standard for TV measurement and optimization, is bringing state-of-the-art analytics to the world of TV advertising – a $212 billion global industry.

TVSquared is the most accurate, same-day television attribution platform in the industry. Delivering improved campaign performance for advertisers, our platform enables any brand or agency to increase ROI and proactively improve the performance of TV advertising campaigns. More than 700 brands, agencies and networks across 70 countries use TVSquared’s platform to improve TV performance by up to 80%.

Headquartered in Edinburgh, TVSquared is an exciting, fast-growing multi-national company with bases in London, New York, Los Angeles, Munich, Miami, Tokyo and Sydney. Our employees make up the best and brightest in business, media, advertising and technology – and because the company is expanding at a rapid pace, we are looking for the most passionate and dedicated people to join our team.

The role is based in our central Edinburgh office which is 10-15 minutes’ walk from Waverley or Haymarket train stations. You will report directly to the Director of Product Management with significant exposure to the CTO, CIO and Executive Team. 

What you’ll do in this role:

The main purpose of this role is to continue to build the success of our ADvantage portfolio of products and modules and to grow their revenue streams in an increasingly competitive market. You will have control over the day to day running of our largest revenue stream and will need to manage the portfolio by prioritizing and defining the features that add value to customers, and our business, based on customer insight and business imperatives. Successful roll out and In-life management will be key to your and TVSquared’s success. 

You will have an excellent grasp of the principles of product management and how to implement them, experience of managing B2B analytics products and a strong understanding of what makes SaaS products successful.

You will also have a good understanding of one or more of the following: attribution, the TV planning and buying cycle, the Media and AdTech sectors, and programmatic media buying.


  • Define and own the vision, customer and market requirements and translate these into prioritized product requirements for the ADvantage portfolio
  • Own and deliver the business case for your portfolio of products, working in collaboration with the engineering, product marketing and sales functions
  • Work with service design to improve the customer experience and immediate value that your products bring to new and ongoing users
  • Extend and monetize product modules both upstream and downstream of the core product to improve time to insight, reduce data management effort and create programmatically actionable insights

 Role specific knowledge and experience:

  • Expertise in building and management of analytics products and services, together with an understanding of how attribution works
  • Expertise in how to rapidly & iteratively improve SaaS products as the market leader in multiple markets
  • Good knowledge of TV advertising, buying and planning
  • A general appreciation of the Media and Adtech sectors
  • Experience of creating and automating SaaS business processes to increase speed to revenue and reduce costs to serve
  • Ideally, experience of internationalizing digital products

Product Management at TVSquared:

Our Product Management team is focused on three areas:

  • What we build and why: Figuring out what we need to build and prioritizing when we build it is our core responsibility. We bring the vision and context to empower great decisions, so we focus on posing the right questions and facilitating important trade-offs, rather than dictating detailed answers.
  • How we build it: We believe in a collaborative partnership where the Product Manager focuses on business and customer outcomes, Engineering and Design focus on how we get there and Product Marketing focuses on go-to-market and ensuring customers and prospects understand the value we offer. Product’s main role in execution is to be the voice of the market and to make sure we achieve what we set out to do.
  • Communicating with everyone: Product Managers are a key part of the glue that binds together teams at TVSquared. We communicate the who, what, why and when to the company. We also work closely with Marketing, Sales and Support on how best to communicate the product benefits to our customers.

The role of Product Managers:

As a Product Manager you will work closely with our Engineering, Service Design and Product Marketing teams on a day-to-day basis, and alongside the Director of Product Management and the CTO.

You should expect a great deal of autonomy, and a challenging and highly cross-functional role with tasks spanning the commercial and technical spectrum. As a Product Manager, we expect you to:

  • Build a deep understanding of customers’ needs and market opportunities
  • Develop a vision for the direction of the product, and lead prioritization to maintain the backlog
  • Engage and influence the development teams to agree on design and technical decisions
  • Track progress, assess risks and drive delivery by putting in place the commercial and technical metrics against which the product is judged
  • Lead communication with the rest of the business and work with product marketing to articulate our value-add to customers and prospects
  • Define our competitive positioning and keep on top of broader industry developments

 Personal characteristics we look for:

We believe great Product Managers share common characteristics, and we look for these above all else:

  • Intellectual horsepower: We want our product managers to have an outstanding ability to think on their feet and tackle intellectually challenging problems.
  • Curiosity & drive: You should relish challenges and have a strong natural instinct to drive things to completion. We’re looking for the ability and curiosity to learn and adapt to a constantly changing environment.
  • Collaborative leaders: Product roles bring responsibility without direct authority. We’re looking for natural leaders who earn the trust of others with a collaborative style and great influencing and communication skills
  • Effortlessly analytical: At TVSquared we start by asking ‘why?’, and a data-driven approach is central to how we run Product 
  • A bias for action: Being leaders in our field, our competitors are constantly snapping at our heels. Finding the right balance between speed and quality, to ensure we ship a product that adds value quickly, should come naturally to you.

In return:

  • Be part of innovative team and exciting growing company
  • Great office with central location in Edinburgh
  • 33 days holiday
  • Pension plan
  • Cakes! We always have lots of cakes in the office 


Please submit your application as soon as possible as we are looking to schedule interviews over the coming weeks.

Please upload your CV in PDF format. No agencies please.


TVSquared is an Equal Opportunity Employer

The personal data that you provide in responding to this job application will be used for the purposes of evaluating your data and considering you for the position applied for. In the event your application is unsuccessful, we will keep your data on file for a six-month period from receipt to consider you for any future roles we feel may be appropriate for you (unless you object to us doing so). You can see full details of how TV Squared processes personal data of individuals who interact with us on our website at

TVSquared Limited (Company No SC421072), Head Office, is incorporated in Scotland. Its group companies are TVSquared Inc (File Number 5600204), incorporated in Delaware; and TVSquared GmbH (Registered Number HRB 236077), incorporated in Munich. Further details about TVSquared can be found on our website at