Marketing Content Manager - NYC

TVSquared, the gold standard for TV measurement and optimization, is bringing state-of-the-art analytics to the world of TV advertising – a $212 billion global industry.

TVSquared is the most accurate, same-day television attribution platform in the industry. Delivering improved campaign performance for advertisers, our platform enables any brand or agency to increase ROI and proactively improve the performance of TV advertising campaigns. More than 700 brands, agencies and networks across 70 countries use TVSquared’s platform to improve TV performance by up to 80%.

Headquartered in Edinburgh, TVSquared is an exciting, fast-growing multi-national company with bases in London, New York, Los Angeles, Munich, Miami, Tokyo and Sydney. Our employees make up the best and brightest in business, media, advertising and technology – and because the company is expanding at a rapid pace, we are looking for the most passionate and dedicated people to join our team.


Job Purpose:

As a NYC-based Content Marketing Manager at TVSquared, you will produce a variety of marketing collateral and contribute to our overall demand-gen and brand awareness goals. This role requires exceptional writing skills, a strong attention to detail and the ability to create high-quality content that spans thought leadership, industry trends, products, technology and research. 

The role is based in our Manhattan office (NY 10018) which is 5 minutes’ walk from Times Square. The position is permanent with full time hours starting as soon as possible.  

 

Responsibilities:

  • Work closely across the Marketing team to ensure content aligns with TVSquared’s overall strategy
  • Assist with content creation to drive engagement and quality leads
  • Conceive ideas and develop cohesive content plans that can be amplified across earned and paid media channels, events and other content outputs
  • Work closely with key stakeholders on topic generation, messaging, script writing and presentation creation for webinars, speaking slots and client/prospect meetings
  • Develop eBooks, one pagers, bylined articles and reports using data-driven insights
  • Craft different content types to support key influencer and buyer personas across the customer journey
  • Own our blog strategy and work across the marketing team to align to digital initiatives
  • Capture client stories in the form of case studies, blog posts, videos, webinars and more
  • Produce content for landing pages, infographics, social media campaigns, advertisements, email marketing campaigns and the company’s website as needed
  • Manage multiple projects effectively and meet tight deadlines
  • Understand and communicate technical subjects in a clear, concise and engaging manner
  • Work as part of a team to contribute ideas that build TVSquared’s brand and drive sales
  • Track content performance and report key learnings 
  • Work closely with the PR team to support contributed articles, media relations and other awareness initiatives
  • Edit, proof and review content across various departments, from marketing and sales to product and the C-level
  • Coordinate with designers and freelancers to deliver projects to completion

 

Desired Requirements:

  • BA/BS in business, marketing, journalism, communications/PR, English or a related field
  • 2-5 years of experience in marketing or copywriting
  • Exceptional planning, writing and grammar skills; analytical skills a plus
  • Ability to achieve goals in an innovative and fast-paced environment
  • Experience in B2B marketing preferred
  • Knowledge of AdTech and MarTech industries a plus
  • Highly organized and detail-oriented
  • The ability to write clearly and concisely with minimal editing, and to improve upon the content written by other
  • The ability to turn complex ideas in simple, digestible content
  • Experience working and collaborating with sales and client-facing teams

 

The Team:

TVSquared values creative thinking, collaboration and accountability in turning strategic plans into impactful marketing programs. Our marketing team is comprised of driven individuals whose expertise span PR, content, events, demand gen, digital marketing, product marketing and corporate communications. We are excited by the evolution of TV advertising and are driven to find creative ways to market our products and brand to drive growth and sales. While each one of us has our individual responsibilities, we take a collaborative approach and work cross-functionally to deliver marketing programs that drive results.

 

Deadline:

Please submit your application as soon as possible as we are looking to schedule interviews over the coming weeks.

Please upload your CV in PDF format. No agencies please.

 

TVSquared is an Equal Opportunity Employer

The personal data that you provide in responding to this job application will be used for the purposes of evaluating your data and considering you for the position applied for. In the event your application is unsuccessful, we will keep your data on file for a six-month period from receipt to consider you for any future roles we feel may be appropriate for you (unless you object to us doing so). You can see full details of how TV Squared processes personal data of individuals who interact with us on our website at https://tvsquared.com/privacy-policy/.

TV Squared Limited (Company No SC421072), Head Office, is incorporated in Scotland. Its group companies are TV Squared Inc (File Number 5600204), incorporated in Delaware; and TV Squared GmbH (Registered Number HRB 236077), incorporated in Munich. Further details about TV Squared can be found on our website at https://tvsquared.com/.